4
WORCESTER BID ANNUAL REPORT 2015 / 16
Spreading
theWord
2015 to 2020BusinessPlanObjectives:
z
Runaprogrammeof events coveringabigger geographical location thanbefore. Thesewill includeMotor
Festival, FoodieFestival andaproposedFashion, Health&Well Beingevents
z
Utiliseamarketingbudget togrow footfall and spendusinga varietyofmediachannels
z
UndertakeahighprofileChristmas campaign
z
To leadon theorganisation tohelp raiseawarenessof thecity’s fantastic restaurants
z
TopromoteWorcester if it suffers from floodingor anyother unforeseenevent
z
Continue to run theCustomer ServiceAssessments andAwardsNight
z
Toencourage tradebetween fellowBIDbusinesses
z
Toupgrade theawardwinningEmployaltyCard
z
Topromote thecity’sbusinessofferingat student events suchasFreshers’ Fairs andCrownGate
ShoppingCentre’sown student relatedevents
z
Toencouragemorecoachparties to stay in thecitybyoffering incentives for drivers inpartnershipwith
local foodanddrinkbusinesses aswell asprovidingaMeet &Greet service
z
ToproduceaUniquelyYoursbook to specificallypromote independent businesses andworkwithnational
organisations tohelppromote your business through their campaignwork
KeyAchievements
inYear 2015/16
z
Autumn 2015 saw the promotion
of independent businesses via
our UniquelyWorcester campaign.
The event involvedparticipation
from56businesseswith offers
anddiscounts via the production
of 10,000ExclusiveOffers cards
for use between 2ndNovember
and 5thDecember. The campaign
culminated in the national Small
Business Saturday promotion.
z
We ran the 2nd annual Worcester
Foodie Festival, a 2day event as
well as a Foodie Fortnight which
aimed to expand themarketing
period and offer to customers.
The Festival was hugely successful
with footfall up52% on the same
event day in 2014, and9% for theSunday.We had
75 stalls of which 25wereBIDbusinesses and53 had
offers or were promoted in the 20page programme.
We also ran a postcard campaignwhichwas sent to
approximately 35,000 households.
Each of the 5 objective areas has projectswithin themwhich theBIDmust carry out during its 5 year term. The objectiveswithin these
and the details on the progress of the projects undertaken in 2015/16) are outlinedbelow:
Felice Tocchini and JeanChristopheNovelli
at the Foodie Festival
UniquelyWorcester
