6
WORCESTER BID ANNUAL REPORT 2015 / 16
Spreading
theWord
(continued)
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We commissioned 124 independent Customer ServiceAssessments (often
referred to asMystery Shopping) inSpring 2016. This involvedphysical
visits, phone calls and emails enquiries allowing any business sector tobe
assessed. This exercisewas once again followed upwith theWorcester BID
Customer ServiceAwardswhere 9 categorywinners received a prize in front
of over 100people, aswell as excellent post event publicity. Details of the
winners can be found at:
The overall winner for
the first timewasRBS inSt. Nicholas Street.
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Coverage of theBID’s activities and opinionswere once again extremely
well documented in 2015/16with 110printedpress articles. 16 radio
interviews and 4 TV appearances includeddiscussions on the economic
impact ofWorcesterWarriors’ promotion to theAvivaPremiership, the
benefits of the proposedWorcester Parkway station and how the city
recovered soquickly from the flooding in 2014.
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All businesses received awallplanner for 2016 highlighting the events in
Worcester being run this year to help themplan ahead. Thiswas augmented
by anEvents Leaflet givingmore information to the public onBID events
in the year.Wewere delighted that thiswas used as part of aBedroom
Browser suite of leaflets placed in the rooms of hotels in the area.
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Our desire to embrace new and relevantmedia channels continues and
we have set up specific Twitter accounts for different areas of activity. As
well as themainBID account, these include those for promoting news
relevant toStudents, Christmas, Motor Festival, Foodie Festival and
independent businesses.We are one of themost proactiveBIDs in the
country for engaging via thismedium. Facebook has alsobeen used to
providemore details on activities and upcoming events.
2016Wallplanner
Worcester BIDCustomer Service Awards
