WORCESTER BID ANNUAL REPORT 2015 / 16
3
Welcome, Board of Directors,
Staff andMarketingSub
Grouppersonnel
W
elcome to the Worcester Business Improvement District’s (BID) sixth
annual report.
Having being recently elected as Chairman my priority is to thank my
predecessor, Nicki Williams for her dedication and enthusiasm during her 5 year
tenure in which we received a number of accolades for the projects that we
delivered. I am delighted that Nicki continues to provide her expert support as a
Board Director; alongside the other committed Board Directors.
During the 2015/16 year the city centre was presented with the threat of an
out of town retail park, Worcester Woods, and the team at the BID, in particular
Adrian undertook invaluable work during the year in steering a historical decision
to refuse planning permission (in June 2016). Through partnered working with
BID Businesses and Stakeholders the BID was able to galvanise the economic
and emotional objections and secure the economic vitality of the city centre.
The business plan is a reflection of projects requested by BID businesses
through a consultation period andwe feel that we have reflected your expression
to have fewer, but larger events, with a more strategic response to marketing.
We have introduced digital technology to enhance our CityNet radio scheme,
grown the Foodie Festival, introduced fantastic colour and vibrancy into the city
centre with our planters and many other projects besides.
The City Centre retailers meetings have revolutionised communication across
the city and the touch points are key in the BID continuing to understand your
needs in relation to the BID projects.
We are here to help improve the economic success of our City, and in turn the
sustainability and prosperity of BID businesses by, (for example); driving footfall,
changing perceptions and working in partnership. The BID is driven by you and
your needs and is an opportunity for us to take control of our vested outcomes.
If you need to knowmore please contact the BID office.
Regards
EricaBurlace
Chairman ofWorcester BID andCrownGate
ShoppingCentreManager
Contents
Introduction
2
Welcome
3
Spreading theWord 4
AttractiveCity
7
Safer City
8
GettingOut andAbout 10
Better Together
12
Financial Summary
14
Annual Report
2015/16
2015/16BIDemployees:
• AdrianField
Head ofWorcester BID
• Hazel Shephard
BIDBusiness LiaisonManager
• Nadja vonDahlen
Marketing andEventsManager
• SamanthaMurphy
Marketing andEvents Assistant (30 hours per week)
• JackHince
CrimeReductionManager (22 hours per week)
• Sammy-JoDavies
CityNet Administrator (22.5 hours per week)
• Karl Turner
Street Ranger (resignedSeptember 2015)
• AnnaHumphries
Street Ranger (appointedSeptember 2015)
• MartinClews
Street Ranger
Worcester BIDMarketingSubGroup:
• EricaBurlace
CentreManager, CrownGateShoppingCentre
- representingPropertyOwners
• SaraMatthews
MarketingManager, CrownGateShoppingCentre
- representingPropertyOwners
• DeanHill
Owner, Tramps /Mode / Velvet Lounge
- Tourism&Leisure
• EdNixey
Owner, SourceDesignandPrint
-Retail / Business toBusiness
• AlisonPickerill
MarketingManager, Peplow Jewellers - Independent Retail
• AdrianField, Hazel Shephard, NadjavonDahlen
-Worcester BID
